IDENTITY DESIGN

Access Aggieville

Aggieville, Manhattan’s premier entertainment district near Kansas State University, underwent major improvements, but ongoing construction created roadblocks—literally and figuratively—for locals, businesses, and visitors alike. Foot traffic declined, deliveries were disrupted, and community frustration grew.

That’s why the City of Manhattan launched Access Aggieville, a vibrant, engaging brand that served as the face of a new website designed to keep everyone informed. As the unofficial townie guide, this dynamic platform provided real-time construction updates, road closure maps, and a clear vision of Aggieville’s future—reminding everyone that it was easier to Access Aggieville than avoid it.