LOGO & BRAND IDENTITY

Bloom. Bar

The objective was to create a welcoming logo and identity for 'Bloom,' a D.C. bar that fosters a safe, inclusive space for LGBTQ people of color, encouraging them to boldly 'bloom where they are, period.' The logo unites two letters, symbolizing community, while the visual identity captures the speakeasy vibe with a rich palette and vintage-inspired pattern.